Name the Move You Cannot Describe
You get the correct professional names for an effect you can only describe loosely, plus a clear request you can paste into an AI tool or send to a designer. It works because naming the thing removes vague wording, and adding timing and intensity makes the result predictable.
Partly workedThe reply has the right sections, three candidates, a detailed quoted request covering duration, intensity, direction and what moves, and a warning. But "Best match" runs to four sentences when the brief said 2 to 3, and it picks a pairing instead of one name. The request also leaves some jargon unexplained, such as "transform and opacity-safe properties".
The prompt
Act as a veteran creative director who knows the correct industry vocabulary for visual, motion and design work.
Task: I can see an effect in my head but I do not know what it is called. Turn my rough description into proper professional terms, then write a precise request I can give to an AI or a freelancer.
Steps:
1. Read {rough_description} and list the 3 most likely professional names for what it describes, each with a one-line meaning.
2. Pick the best match for {project_context} and say why the others fit less well.
3. Write a ready-to-use request using the chosen name, adding duration, intensity, direction and what moves, using {desired_feel}.
4. Add one warning about a common mix-up with a similar term.
Output: Three headed sections: "Candidate names" (a list of 3), "Best match" (2 to 3 sentences), and "Request to send" (one paragraph in quotation marks). Plain British English, no jargon left unexplained.
Change the parts in curly braces. Use it when you are briefing an AI builder, video model or designer and keep getting results that miss because you lack the right word.
What happened when we ran it
We sent
Act as a veteran creative director who knows the correct industry vocabulary for visual, motion and design work. Task: I can see an effect in my head but I do not know what it is called. Turn my rough description into proper professional terms, then write a precise request I can give to an AI or a freelancer. Steps: 1. Read When the page loads, the big headline doesn't just appear. Each line seems to slide up from behind an invisible edge, one after another, so the words look like they are being revealed rather than faded in. I also want the background image to feel like it is slowly getting closer to the viewer. and list the 3 most likely professional names for what it describes, each with a one-line meaning. 2. Pick the best match for A landing page for a small bakery in Leeds that sells sourdough subscriptions. The hero section has a full-width photo of loaves and a three-line headline. Built in Webflow, mostly viewed on phones. and say why the others fit less well. 3. Write a ready-to-use request using the chosen name, adding duration, intensity, direction and what moves, using Calm, confident and quick to finish. Nothing flashy or bouncy. The headline should settle within about a second, and the background movement should be barely noticeable.. 4. Add one warning about a common mix-up with a similar term. Output: Three headed sections: "Candidate names" (a list of 3), "Best match" (2 to 3 sentences), and "Request to send" (one paragraph in quotation marks). Plain British English, no jargon left unexplained.
The model replied
## Candidate names
1. **Masked line reveal (also called a "text mask reveal" or "slide-up reveal")**: each line of text rises into view from behind an invisible edge (a "mask", meaning a hidden boundary that clips anything outside it), so the words appear uncovered rather than faded in.
2. **Staggered text entrance**: a sequence where each line starts a fraction of a second after the one before it (the "stagger"), creating a cascade instead of everything arriving at once.
3. **Slow zoom (Ken Burns-style push-in)**: a gradual scale-up of the background image, making it feel as if the camera is drifting towards the scene. "Ken Burns" is the name for slow movement across or into a still photo.
## Best match
Your description is really two effects working together: a **masked line reveal with a stagger** for the headline, and a **slow push-in** on the background photo. For a three-line headline on a bakery hero viewed mostly on phones, this pairing fits best because the masked reveal reads cleanly on a small screen and feels crafted rather than showy. A plain staggered entrance (without a mask) fits less well because it describes only the timing, not the "emerging from behind an edge" look you want. A full Ken Burns pan-and-zoom is also too much, as sideways travel on a narrow phone screen could crop the loaves awkwardly; a simple push-in is safer.
## Request to send
"Please build a masked line reveal with a stagger on the three-line hero headline of a Webflow landing page for a Leeds sourdough bakery. Each line should slide upwards by roughly 100% of its own height from behind an invisible mask (an overflow-hidden wrapper around each line), starting on page load. Stagger the lines by about 0.1 seconds, with each line taking about 0.6 seconds, so the whole headline has settled within about one second. Use a gentle ease-out curve (fast start, soft landing) with no overshoot or bounce, and no fade or rotation. At the same time, apply a slow push-in to the full-width background photo of loaves: scale from 100% to about 104% over around 8 seconds, centred, with a linear or very soft ease, so the movement is barely noticeable. Nothing else should move. Make sure it performs smoothly on mobile, uses only transform and opacity-safe properties (so it stays light on phones), and respects 'reduce motion' settings by showing the final state with no animation. Build it using Webflow Interactions, or tell me if custom code is needed."
**Warning:** Don't confuse a *masked reveal* with a *wipe* or a *fade-up*. A wipe uncovers content by moving the mask edge itself, while the text stays still. A fade-up changes transparency as the text moves, with no hidden edge. If you don't specify "mask" and "no fade", you may well get a fade-up, which looks softer and less crisp than what you described.
Run on Claude Sonnet 5.5, 02 Nov 2026. Automatic check: 3 out of 5.
Mentioned for
Claude Code, Codex, Veo
Where it came from
Found on GitHub, shared by showheyohtaki: showheyohtaki/motion-prompt.
This is our own version of the idea, written and tested by us. The original may differ.